The people who give it meaning.

Great work starts with great people. Across strategy, science, creative, and client services, each person brings their own strengths, perspectives, and personality. Together, they give Definition its meaning. Here are a few of the qualities—and quirks—that define each of us.

Brian Layden

FOUNDER & MANAGING DIRECTOR

Brian Layden

FOUNDER & MANAGING DIRECTOR

Defined by authenticity and accountability.

Principled

Partner

Punster

Jennifer Backes

SVP, Client Services & Operations

Jennifer Backes

SVP, Client Services & Operations

Defined by process 
and procedure.

Forward Thinker

Detail Oriented

Baker Extraordinaire

Meghan Powers

SVP, Creative Director

Meghan Powers

SVP, Creative Director

Defined by curiosity 
and craft.

Problem Solver

Experience Seeker

Live Music Lover

Aron Ross, PhD

VP, Scientific Strategy

Aron Ross, PhD

VP, Scientific Strategy

Defined by rigor 
and clarity.

Scientist

Storyteller

Renaissance Man

Alla Knirel

Director, Client Services

Alla Knirel

Director, Client Services

Defined by service 
and results.

Resourceful

Collaborative

Travel Enthusiast

Wendy Smigell

Account Director

Wendy Smigell

Account Director

Defined by communication and collaboration.

Trusted Ally

Relationship Lead

Smile Instigator

Rejane Nemorin

Senior Account Executive

Rejane Nemorin

Senior Account Executive

Defined by focus 
and dedication.

Encouraging

Team Player

Sports Fanatic

Jennifer Albrecht

Senior Art Director

Jennifer Albrecht

Senior Art Director

Defined by passion 
and purpose.

Layout Architect

Design Driven

Workout Warrior

Jessica Murachanian

Account Director

Jessica Murachanian

Account Director

Defined by optimism 
and ownership.

Idea Person

People Person

Cat Person

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